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Our brands

With the brands HUG, Wernli and DAR-VIDA, the company offers a wide product range: Typical Swiss biscuits, biscuit specialities, crackers similar to bread and high quality biscuits for the restaurant trade.

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Company

HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug.

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Sustainability

With the HUG family promise "natural and honest", Andreas and Werner Hug declare by their signatures in the form of a guarantee seal, their intention to further strengthen sustainable handling of raw materials.

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Job Vacancies

Our motivated employees are an important ingredient in the HUG recipe for success. Will you now become a part of our successful and motivated team?

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History

With the invention of Swiss zwieback by master baker Joseph Hug-Meyer in1877 in Lucerne, the foundation stone for the success story of HUG was laid.

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Factory Shops

Visit us at the “HUG Chnusper Shop” in Malters, at the “HUG Ringli Shop” in Willisau or at the “Wernli Shop” in Trimbach. Experience our brands and benefit from the attractive factory shop range in large bags at favourable prices.

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Our brands

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