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Our mission statement, our values

We are an independent Swiss family company with a healthy level of earnings that is always trying out new things.

We develop, produce and sell biscuits and long-life bakery products for various needs and uses. We make deliciousness, naturalness, tradition and Swiss quality modern and authentic.

We want to be market leaders for long-life bakery products in Switzerland with our brands HUG, DAR-VIDA and Wernli. Outside Switzerland we concentrate on niche markets in the restaurant trade, in healthy eating and in chocolate biscuit pleasure.

We render our services with

heart, entrepreneurial spirit and conscientiousness


  • We trust our employees. Their ability and their knowledge, their commitment, thinking and actions are crucial to success.
  • We are committed to equal opportunity and to tolerance – also in relation to people of other cultures.
  • We offer our employees well developed social benefits.
  • We emphasise teamwork in our company through mutual appreciation.

Customers, consumers, partners

  • We want satisfied customers, consumers and partners.
  • We know our customers, consumers and partners and know about their expectations.
  • We communicate openly, fairly and independently.
  • We trust our customers, consumers and partners.


  • We support employees who engage themselves with charitable work outside the company in addition to their professional activities.
  • We are involved in public matters and in the sector associations, which concern the economy, culture, our own company and our employees.


  • We agree common objectives and achieve these by teamwork in efficient and committed teams.
  • We promote the abilities and strengths of our employees by systematic and appropriate dedicated training and further education.
  • We allow employees to participate in the entrepreneurial success through our wage system.
  • We delegate responsibility and skills to our employees.

Customer, consumers, partners

  • Again and again, we develop innovations with added value and thus distinguish ourselves from the competition.
  • We use cutting-edge technology and know-how in selected sectors of bakery product production.
  • We increase our product range with partner companies and commit them to the fulfilment of our high quality and high service standards.
  • We regard our suppliers as important partners in the value added chain.


  • We are committed to production in Switzerland and concentrate here on the development and production of products with high added value.
  • We are open to mutual know how transfer with both Swiss and foreign partners.
  • We actively communicate our performance and special activities to the outside world.
  • We define our shareholders clearly and are committed to long-term development.


  • We live customer orientation within the company as well.
  • We inform regularly and appropriately. A comprehensive communication network ensures the knowledge and information flow.
  • Within our capabilities, we also offer work places to disadvantaged people.

Customers, consumers, partners

  • We guarantee for our brands consistent high quality, clear positioning and differentiation from our competitors as well as high consumer safety and pleasure.
  • We are organised for customer orientation.
  • We are professional business partners and know the markets.


  • We act sustainably by continuous optimisation of an environmental energy and resource policy and the use of raw materials, which are left as natural as possible.
  • We work according to international food standards.
  • Accounting is handled according to Swiss GAAP FER.


Our brands

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