Outdated browser

You are using an outdated Internet Explorer (IE) browser. In order for the website to be displayed correctly, you need at least IE 9.

Download Internet Explore

Visit us

Our factory shops ‘Chnusper Shop’ in Malters, ‘Ringli Shop’ Willisau and the ‘Wernli Shop’ in Trimbach offer a unique shopping experience. Learn more about the history of HUG Familie and the brands HUG, DAR-VIDA and Wernli. Try our products on the spot. Benefit from attractive factory shop ranges in large bags at favourable prices and experience the production of the Willisauer Ringli in Willisau close up. Let the unique aroma of freshly baked biscuits seduce you…

Direct Sales

"I appreciate the friendly, family-oriented atmosphere at HUG despite the company having to compete in a very tough market. Interesting new challenges arise on a daily basis for both me and my team, which require a high degree of flexibility."

Esther Zürcher
Manager Direct Sales

Tel +41 41 499 75 04

Delight your senses!

In our shops, you will find large bags, special promotions and original gift packs, which you will not find anywhere else.

Gate box of Willisauer Ringli

Willisauer Ringli Original 400g

Gift pack with picture of the Willisau Lower Gate

Gift pack Willisauer-Liqueur (Likör)

1 pack Willisauer Ringli Original 290g
1 Willisauer-Ringli-Liqueur 20 cl

practical and ready packed

Factory Shops

«Chnusper» Shop

Visit us and smell, see and try our products. Of course, you can also buy our delicacies there as well – fresh from production.

More information

«Ringli» Shop

Have you heard the story of Willisau Ringlis? Ever wondered how you are supposed to eat these Ringlis, and why they have a hole? Why not visit our Ringli-Laden in Willisau and find out for yourself?

More information

«Wernli» Shop

Visit us at the Wernli Shop in Trimbach. Taste and enjoy the full flavoured and delicate biscuits.

More information

Our brands

HUG uses cookies to optimize the design and continuous improvement of its website. If you continue to surf the site, you agree to the use of cookies. More information