Outdated browser

You are using an outdated Internet Explorer (IE) browser. In order for the website to be displayed correctly, you need at least IE 9.

Download Internet Explore

The Swiss bakery – with tradition going back to 1877.

The company history of HUG started over 140 years ago in a bakery in Lucerne. Josef Hug-Meyer laid the foundation stone for success in 1877, with the discovery of the zwieback or rusk. Since then countless other biscuits such as Läckerli, Willisauer-Ringli, DAR-VIDA Crackers, biscuits for restaurants and hospitality, frozen snacks and Bricelets have been added, partly by company take-overs. The takeover of Wernli AG from Trimbach in 2008 enabled optimum expansion of the range to include biscuits containing chocolate. Choco Petit Beurre, Japonais and Jura Wafers were invented at Wernli.

HUG AG is a Swiss family company through and through: with its three locations Malters, Willisau and Trimbach it is at home in the heart of Switzerland and is now managed in the fourth generation by Andreas and Werner Hug.

The recipe for the quality and good taste of our products is in the hands of the people who work with them. True to our motto:

Sincere, entrepreneurial and conscientious.


The HUG Familie is an independent Swiss family company with a healthy level of earnings that is always trying out new things.

HUG company film

Get to know HUG from the brothers Andreas and Werner Hug. Get to know the family company HUG in this video.



The stance of HUG AG is in the names: Sincere, entrepreneurial, conscientious. These principles are part of the philosophy and the basis for acting entrepreneurially.

More information


With the invention of Swiss zwieback by master baker Joseph Hug-Meyer in1877 in Lucerne, the foundation stone for the success story of HUG was laid.

More information

Factory Shops

Visit us at the “HUG Chnusper Shop” in Malters, at the “HUG Ringli Shop” in Willisau or at the “Wernli Shop” in Trimbach. Experience our brands and benefit from the attractive factory shop range in large bags at favourable prices.

More information

Our brands

HUG uses cookies to optimize the design and continuous improvement of its website. If you continue to surf the site, you agree to the use of cookies. More information