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Retail Switzerland & Export – Your contact

We are the biscuit specialists in the biscuit and long-life bakery goods sector and with HUG, DAR-VIDA and Wernli, we have the three most well established brands in our range. Which products are available for the Swiss retail trade and which products are exported: the following advisers can give answers to these and any other questions to you.

Bruno Winiger – Managing Director Retail

«My team and I face the market challenges with a spirit underscored by entrepreneurship and action.»

Tel +41 41 499 75 79

Thierry Wyss – Sales Manager Retail, Switzerland

«Retail Swiss with all its changes gives me and team a lot of possibilities to create the daily challenges.»

Tél. +41 41 499 75 61

Denise Trinkler – KAM Retail, Switzerland

«For years I like the daily challenges in a family atmosphere. With enthousiasm I will engage for our products of high quality.»

Tél. +41 41 499 76 27

Jean-Luc Baer – KAM Retail, Switzerland

«Surrounded by a great team, I very much enjoy working to support the fine products and strong brands of HUG AG on a daily basis.»

Tel +41 41 499 76 24

Simon Rohrer – KAM Retail, Switzerland

«As a part of the HUG family, I commit myself to our powerful brands day by day. The Swiss retail market keeps on challenging me and my goal is to master them corresponding to our philosophy "Friendly. Entrepreneurial. Conscientious.»

Tel +41 41 499 76 25

Esther Zürcher – Direct Sales, Switzerland

«I appreciate the friendly, family-oriented atmosphere at HUG despite the company having to compete in a very tough market. Interesting new challenges arise on a daily basis for both me and my team, which require a high degree of flexibility.»

Tel +41 41 499 75 04

Peter Schmid – Sales Manager and KAM Retail, Export

«HUG: friendly, entrepreneurial, and conscientious - these are the principles that drive me to get ever increasing numbers of customers, especially abroad, to savor our fine products.»

Tel +41 41 499 75 64

Fabian Hug – KAM B-to-B

«As a member of the family Hug, I am pleased to be a part of the HUG Family and to actively contribute to a warm, entrepreneurial and conscientious future.»

Tel. +41 41 499 75 59



Retail regions in Switzerland

Our specialists are responsible for all regions in Switzerland and are there for you in each region.

More information

Food Service regions Switzerland

Restaurant professionals rely on HUG pastry and biscuits. The varied range offers the highest quality and lots of room for your own creativity.

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HUG International

HUG quality products are now available in a number of countries. Swiss recipes are in demand, tradition and innovation has come to the fore.

More information

Our brands

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