Outdated browser

You are using an outdated Internet Explorer (IE) browser. In order for the website to be displayed correctly, you need at least IE 9.

Download Internet Explore

HUG: Always personally there for you

Our specialists at HUG are always ready to guide you. Whether you are from the restaurant/catering industry, retail trade, or a consumer - or if you are simply interested in our products, we have the right advisor ready to lend a helping hand.


Advisory service & sales

Retail Switzerland & Export

We are the biscuit specialists in the biscuit and long-life bakery goods sector and with HUG, DAR-VIDA and Wernli, we have the three most well established brands in our range.

More information

Food Service Switzerland & Export

Restaurant professionals rely on HUG pastry and biscuits. The varied range offers the highest quality and lots of room for your own creativity.

More information

HUG International

HUG quality products are now available in a number of countries. Swiss recipes are in demand, tradition and innovation has come to the fore.

More information

Our brands

HUG uses cookies to optimize the design and continuous improvement of its website. If you continue to surf the site, you agree to the use of cookies. More information