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Natural · Honest

With the HUG family promise "natural and honest", Andreas and Werner Hug declare by their signatures in the form of a guarantee seal, their intention to further strengthen sustainable handling of raw materials.

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Retail Switzerland & Export

We are the biscuit specialists in the biscuit and long-life bakery goods sector and with HUG, DAR-VIDA and Wernli, we have the three most well established brands in our range.

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Food Service Switzerland & Export

Restaurant professionals rely on HUG pastry and biscuits. The varied range offers the highest quality and lots of room for your own creativity.

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Job Vacancies

Our motivated employees are an important ingredient in the HUG recipe for success. Will you now become a part of our successful and motivated team?

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Factory Shops

Visit us at the “HUG Chnusper Shop” in Malters, at the “HUG Ringli Shop” in Willisau or at the “Wernli Shop” in Trimbach. Experience our brands and benefit from the attractive factory shop range in large bags at favourable prices.

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The stance of HUG AG is in the names: Sincere, entrepreneurial, conscientious. These principles are part of the philosophy and the basis for acting entrepreneurially.

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With the invention of Swiss zwieback by master baker Joseph Hug-Meyer in1877 in Lucerne, the foundation stone for the success story of HUG was laid.

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HUG is committed in many sectors and since 2005 has also been the personal sponsor of Marcel Hug.

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HUG AG informs openly and comprehensively. Here you will find the latest press releases, pictures, the archive and the media contact at HUG. Let us know if you need further material or if you would like direct contacts for interviews.

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